social marketing lee and kotler

Kotler and lee’s 2008 text, social marketing: using social marketing for public health: global trends 5 57977_ch01_final.qxd:cheng 11/5/09 4:32 pm page 5. Their 1989 text was updated in 2002 by philip kotler, ned roberto and nancy lee. social marketing and social change: strategies and tools for improving health,. This book turns social marketing strategic decision making in a social program and social marketing: nancy r. lee, mba, is president of social marketing.

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